Alfa The typography is too complicated to work at a small scale. Consider a more simple typographic style paired with an icon. A great example of this is the Emirates identity.

Bravo Too complicated

Charlie It's a film title? When will it be small scale Alfa?

Delta Fresh

Echo I like it!

Alfa I'm viewing it at a small scale... Right now ?

Foxtrot Yes this is the smallest it will be

Charlie I think it's fine